Saturday, March 30, 2013

'Rangrezz' and 'Atma' 1st week (7 Days) Net Collection

Hindi movies Aatma and Rangrezz have disappointed their producers with a poor business at the Indian Box Office in the first week. They have landed in the second and third spots, respectively, while the old release Jolly LLB topped the collection chart. They are struggling to recover their production costs. Trade experts feel that they may not be able to do so because Himmatwala, which has hit the screens this Friday, will eat away their share. Aatma and Rangrezz are much-hyped movies of 2013. Trade experts had predicted that they would do fantastic collection at the Box Office, but they opened to poor response. While their producers were expecting them to show big jump, they did show upward trends over the weekend, but it was not upto the mark. The Bipasha Basu and Nawazuddin Siddiqui starrer collected Rs 1.50 crore at the domestic Box Office on the first day. It witnessed a small amount of growth on Saturday and Sunday. It collected Rs 5 crores nett at the domestic Box Office in first weekend. On the weekdays, Aatma added approximately Rs 3 crores to its first week domestic total Rs 8 crores. Whereas Rangrezz featuring Jackky Bhagnani and Priya Anand in leads, collected Rs 4 crores nett at the domestic Box Office in the opening weekend and on weekdays, the movie added Rs 2 crores to its seven-day collection Rs 6 crores nett. Trade experts opine that it will not recover its making cost.

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