Shah Rukh for Farhan’s Initiative, M.A.R.D (Men Against Rape & Discrimination)
Shah Rukh shooting for M.A.R.D. campaign Farhan Akhtar to distribute 70,000 fake moustaches at T20 game to promote
initiative on gender equality. Filmmaker-actor Farhan Akhtar now seems
to have turned social activist. To spread the word about his initiative — MARD: Men Against Rape and Discrimination — he has tied up with the on-going T20 tournament. “On April 26, he will distribute 70,000 fake moustaches among those present at the Eden
Gardens in Kolkata. The match between Shah Rukh Khan’s team (Kolkata Knight Riders) and Preity Zinta’s team (Kings XI Punjab) will take place there,” says a source, adding, “During the match, everyone,
including Shah Rukh and Preity, will wear the
moustaches, which is the symbol of the initiative. Since Eden Gardens is one of the biggest stadiums in the country, Farhan is
hoping to reach out to more people.” Disturbed by the assault and murder of an Excel Entertainment (Farhan’s production
house) employee in Mumbai in August 2012,
Farhan conceived the idea of MARD. He officially launched it in March this year, using social media as the primary platform.
Since then, he has been using Twitter and Facebook regularly to create buzz online for the same.According to an insider, this will be the
first on-ground awareness-building activity for the
initiative. “Farhan has taken it upon himself to spread awareness about gender equality. He has been urging people to adopt the message,” says a source.
Article/Info Courtesy: Hindustan Times Image Courtesy: Times of India